Us Media developed a new Look and Feel for all subsidiary websites of Torarica, Suriname's leading luxury hotel chain. We also defined a photography style guide, aimed at creating a richer experience of Torarica's online presence.
Production of the websites was handled by Spang Makandra, our sister company in Suriname.
Spang Makandra collaborated with Torarica and Us Media to produce websites for all subsidiary hotels.
Us Media provided art direction from the Amsterdam offices and in the final stages of development we went to Paramaribo to oversee principal photography the last-minute touches on production.
Bijenkorf Maffe Mararthon Wishbox Game
Every year, The Bijenkorf's Maffe Marathon Dagen attract a lot of attention -both offline and online. Wouldn't it be nice if you had a little extra money to spend during this highly anticipated event?
Enter the Wishbox Game. This HTML5-based game for desktops and tablets allows players to guess what sale items are missing from an orate music box -the faster they give a correct answer, the more points they score.
At the end of each day, the top 100 players are eligible to win gift vouchers, ranging from 250 EUR to a grand prize of 1000 EUR.
Us Media was responsible for digital development of a game concept and design by Selmore Lynx.
Toyota Auto voor de zaak
Toyota is an undisputed contender in the car business with a reputation to make dependable, safe cars with a low cost of ownership.
The current economic downturn has had a profound result on the way both employers and employees look at cars. They have become more cost-conscious and started favoring efficiency and dependability over emotional attachments to one brand or style over substance.
Toyota is promoting their hybrid car range as a cost-efficient, dependable and environmentally responsible car for business lease programs in the Netherlands.
In cooperation with Launched, Us Media was responsible for the single-page HTML5 mini site that supports an extensive cross-media campaign.
Social care and services organization Vita approached Us Media with an interesting question: How can we help senior citizens escape chronic loneliness with the aid of modern technology?
Us Media joined with the client and a pilot team of 16 seniors representing the end-users. This meant that we were in the unique position having all stakeholders actively involved in the earliest stages of the product, helping us determine what the product scope should be and deliver valuable feedback at every iteration of the production cycle.
Us Media developed a native iPad application to facilitate messaging, image and video sharing between senior citiziens.
The intent of facilitating communication between peers wasn't the only goal -by familiarizing them with the basic concepts of social media and the ability to use photo and video capabilities, users learned to reach out using common communication tools outside the scope of the ZilverOnline app.
Nowadays, engineering is not exactly a dream career for kids and this is reflected in their choice of school courses. At this rate, the Netherlands will experience a serious shortage of skilled labour in about 5 years. The question is, how do we make the engineering industry interesting and appealing to kids today?
Our answer is YouTech. Together with our client Bureau TOP we created a platform to share bits of cool technology and get kids interested in what makes these things tick -a source of inspiration to look at engineering in a different light.
We believe that it's better to start a dialogue instead of a monologue, so we chose to facilitate co-creation and crowd-sourcing. Content is both published and consumed by the intended audience: kids.
The YouTech website became the thematic backbone for the platform, which includes activation campaigns, trade fair presence (including a traveling BMX arena in cooperation with Disney XD), a magazine, interactive games and a blog with 35 enthusiastic young web editors.
The new VVD website was launched right before the 2012 elections. After the party's successful results in the elections, Us Media and the VVD sat down to make an iteration plan to further expand and improve the site.
Recently, the site was expanded with a lot of new sections, focusing more on the party itself and its members. These sections and related features were omitted in the initial release and now added, in true Agile style.
Thanks to its responsive layout and functionality, the site is optimized for handheld devices like smart phones and tablets. Us Media was responsible for the site concept, design, production and service during and after the elections.
Karl Lagerfeld brand site
Us Media proudly digitally produced the new karl.com which is the central platform for Karl Lagerfeld. The brand recently chose Us to be their digital partner.
The new site was developed in responsive HTML5/CSS3 and offers an extensive blog called the World of Karl, LookBooks showcasing the Collections and links to premium online partners selling the different collections. Site designs and content were created by Laird+Partners agency from New York.
Bijenkorf Maffe Marathon Game
Get ready to guide the Marathon man to your dream product in a Bijenkorf store and win!
Using your webcam and Facebook login, you guide the Marathon man through one of the actual Bijenkorf stores towards the selected product. Giving clear instructions, rushing him up and down the escalators guide him to his goal before time runs out!
He can hear you, you can see him running around and all action is recorded and published on the site for everyone to enjoy.
Us Media is proud to be responsible for all digital production, based on a game concept and design by Selmore Lynx. The campaign was nominated for best campaign in the 2013 Spin Awards.Watch the video
Holland's Next Octopus Paul
Paul the Octopus caused a media sensation as the animal oracle that correctly predicted the outcome of 2010 World Cup matches. What animal would follow in his footsteps as the all-knowing oracle during the 2012 European Cup? FHV BBDO / Caviar Content collaborated with Us Media to find out!
Twelve animals were pitted in an online contest following the oracle formula of Paul: two containers of food, each with the national flags of an upcoming match, were presented to the candidates. The animals would predict the winner by eating from one of the containers -last one standing would be Holland's Next Octopus Paul!
All contestants were residents from Kinderboerderij De Pijp, a local petting zoo in Amsterdam. The campaign site provided information about the petting zoo, the animals and how people could volunteer at the zoo.
The campaign had a markedly positive effect on the amount of volunteers, positively accepted in the press and nominated in four categories of the 2013 Spin Awards: online campaign, cross-media, content and media placement.Watch the video
Interflon Corporate Website
Throughout 2012 the new international Interflon corporate website has been rolled out in just about any language for all countries in which Interflon is operating.
The new site establishes Interflon as the most innovative partner in the industrial lubrication business, both creating completely new online opportunities and supporting Technical Consultants in their work.
Us Media assisted Interflon in all aspects of the process. We advised on a strategic level, created the design and we covered all aspects of the production process.
Toyota Veilig uit en thuis
The new sports season has begun and for the second year in a row, this marks the start of the Veilig uit & thuis campaign. A cooperation between Toyota and Veilig Verkeer Nederland. The message is clear: children must reach their sports club safely.
This year, the site enables children to create their own yell. The winners will get the chance to professionally record their yell and have it broadcasted on national radio.
Us Media was responsible for all the digital production of the campaign site and online advertising assets. The campaign was conceived by Launched agency.
Bazar Coffee and Tea
For Heineken we created an all-new online presence for their coffee and tea brand Bazar. The new site offers insight in all Bazar products and the quality program which focuses on optimizing the Bazar experience with B2B clients through workshops and Barista trainings.
The design was conceived by …,staat creative agency and produced by Us Media in a responsive HTML5 layout.
ABN AMRO tennis estafette
Us Media produced the social media campaign site for the 2012 ABN AMRO tennis tournament, which was conceptualized and designed by Selmore Lynx.
In the weeks prior to the tournament, the site offered visitors to pass a virtual tennis ball to one of their Facebook contacts, who in turn could pass your ball along to one of their friends, and so on.
The website visualized and tracked the virtual distance the tennis balls travelled from user to user and awarded prizes to originators of the tennis balls which travelled the longest distances.
Us Media gladly fulfilled an advisory role, developed a nifty Flash frontend and a backend tapping into the Google Maps, Google Places and Facebook APIs, resulting in an amazing online experience.
Tommy Hilfiger Show the Love
For Tommy Hilfiger, we created a Facebook app which provided a number of ways of showing love through Facebook. The Valentine social media campaign received an incredible amount of traffic over the span of about two weeks prior to Valentine's day and was featured in a number of lifestyle blogs around the world.
Us Media was responsible for all production in close cooperation with Tommy Hilfiger.
Tommy Hilfiger Holiday Gift Guide
The Tommy Hilfiger Holiday Gift Guide provides a holiday shopping experience where visitors can browse inspirational content and collections of Men, Women and Denim collections and enables them to shop directly online for gifts.
A challenge presented itself when integration with Tommy Europe's exising e-commerce framework Demandware turned out to be difficult, perhaps even impossible. That's where we stepped in.
Us Media provided consultancy, production finesse and manpower to deliver the product in fully functional form -in spite of a steep deadline.
The Holiday Gift Guide was featured in the eMerce E+ Guide of 2012
Amstel Jouw Vaas Campaign
The Amstel Jouw Vaas campaign enabled loyal Amstel fans - and their friends - to create and receive their personalized Amstel Vaas (dutch slang for a beer glass). The website facilitated the personalization process, which was in turn connected to a fulfilment back-end system.
Us Media was responsible for design, interaction and digital production.
The campaign ran during the summer of 2011 and the glasses were sold out in record time, making this campaign a huge success. It was supported with TV tag-ons and social media.
Unox Boerenbont Campaign
Unox collaborated with Boerenbont & Bonter in a campaign where Unox customers could redeem packaging codes for dishware (plates, cups and bowls) and towels decorated in the distinctive Dutch boerenbont patterns.
Us Media designed and produced the mini site where people could redeem their codes and order directly from an easy-to-use web shop.