ABN Amro

Tennis estafette

Us Media produced the social media campaign site for the 2012 ABN Amro tennis tournament, which was conceptualized and designed by Selmore Lynx.

In the weeks prior to the tournament, the site offered visitors to pass a virtual tennis ball to one of their Facebook contacts, who in turn could pass your ball along to one of their friends, and so on.

The website visualized and tracked the virtual distance the tennis balls travelled from user to user and awarded prizes to originators of the tennis balls which travelled the longest distances.

Us Media gladly fulfilled an advisory role, developed a nifty Flash frontend and a backend tapping into the Google Maps, Google Places and Facebook APIs, resulting in an amazing online experience.