Jouw Vaas Campaign

The Amstel Jouw Vaas campaign enabled loyal Amstel fans - and their friends - to create and receive their personalized Amstel Vaas (dutch slang for a beer glass). The website facilitated the personalization process, which was in turn connected to a fulfilment back-end system.

Us Media was responsible for design, interaction and digital production.

The campaign ran during the summer of 2011 and the glasses were sold out in record time, making this campaign a huge success. It was supported with TV tag-ons and social media.