De Bijenkorf

Maffe Marathon Game

Get ready to guide the Marathon man to your dream product in a Bijenkorf store and win!

Using your webcam and Facebook login, you guide the Marathon man through one of the actual Bijenkorf stores towards the selected product. Giving clear instructions, rushing him up and down the escalators guide him to his goal before time runs out!

He can hear you, you can see him running around and all action is recorded and published on the site for everyone to enjoy.

Us Media is proud to be responsible for all digital production, based on a game concept and design by Selmore Lynx. The campaign was nominated for best campaign in the 2013 Spin Awards.

Watch the video