Heineken

Assortiments Advies

Together with Heineken we conceptualized, designed and developed the first iteration of their sales force's new online B2B tool.

Heineken is known as the producer of a range of popular beer brands and as a wholesale distributor of drinks, food and non-food in the caterer sector. They provide an advisory role to their customers, helping them make educated choices in the broad range of products and help maximize sales in their business.

Us Media improved this process by developing an easy-to-use web app that presents the user with comprehensive, specialized advice for their customers. The first release was built in a relatively short time span of three iterations, user feedback will help determine development of new features like mobile (on-the-go) usage and integration with back-end infrastructures.