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Toyota is an undisputed contender in the car business with a reputation to make dependable, safe cars with a low cost of ownership.

The current economic downturn has had a profound result on the way both employers and employees look at cars. They have become more cost-conscious and started favoring efficiency and dependability over emotional attachments to one brand or style over substance.

Toyota is promoting their hybrid car range as a cost-efficient, dependable and environmentally responsible car for business lease programs in the Netherlands.

In cooperation with Launched, Us Media was responsible for the single-page HTML5 mini site that supports an extensive cross-media campaign.