Veilig uit en thuis

The new sports season has begun and for the second year in a row, this marks the start of the Veilig uit & thuis campaign. A cooperation between Toyota and Veilig Verkeer Nederland. The message is clear: children must reach their sports club safely.

This year, the site enables children to create their own yell. The winners will get the chance to professionally record their yell and have it broadcasted on national radio.

Us Media was responsible for all the digital production of the campaign site and online advertising assets. The campaign was conceived by Launched agency.