revamped website plays a central role in achieving organisational goals.

Aidsfonds works towards a world where no one dies of AIDS anymore and where people are sexually healthy – so everyone can love freely and without fear.

The website plays an important role in achieving those goals: fundraising, lead generation, engaging communities and informing everyone looking for reliable information.

The old Aidsfonds website wasn't designed mobile first and didn't function optimally on mobile devices. The organisation was also dissatisfied with the cms. Time for a renewal.

Aidsfonds chose us. for our experience with fundraising platforms. The fund was looking for an agency with short lines, one that keeps watching and thinking along after delivery – with an eye for security and performance.

us. built a new fundraising platform for Aidsfonds: a strong foundation that will be further extended in the coming years. The cms is based on WordPress, customised to run fast, secure and scalable from the cloud.

The platform runs fully cloud native on the Google Cloud Platform. That brings stability, speed and scalability – and lets us focus on the application instead of the infrastructure. Images are optimised and delivered in real time via imgix.

Our ideal way of working is a continuous collaboration between client, experts and tools, with clearly documented goals that are constantly adjusted and developed further. We implemented that way of working at Aidsfonds too.

Together with partner SDIM, a test-driven optimisation process was set up, focused on the converting character of the website. With conversion rate optimisation we continuously analyse user behaviour, test variants, and the site is optimised monthly based on the winning variant.