background
Utrechts Landschap wants to acquire new nature and heritage and maintain and develop existing natural areas and buildings. This requires money and support and the website is the appropriate medium to increase the involvement of the public and donors. Utrechts Landschap asked Us Media to develop a new, user-friendly online platform for them, with many new functionalities and a flexible CMS.
Client: Utrechts Landschap
Assignment: Design & bouw van nieuw online platform
Target Audience: (potential) donors, volunteers, funds, partners, etc.
Solution: Versatile online platform website based on our NGO suite
assumptions
With the new website, Utrechts Landschap wants to focus on improving the user experience, increasing effectiveness as a marketing instrument, integrations with external systems and more flexibility. Together we decided to fully focus on the starting point of the conversion funnel for new audiences and to optimize the design, UX, navigation, SEO and SEA.
synergy and efficiency: NGO suite
The Utrecht Landscape website is the third in a series of ’landscape websites’ that Us Media developed in ‘21/‘22. Earlier this year we delivered online platforms for Zuid-Hollands Landschap and Geldersch Landschap & Kasteelen. The structure and functionalities initially developed for ZHL, and the choice of our NGO suite as a basis, offered the nature organizations synergy and efficiency, while retaining their own identity and sufficient options for customization. For example, the landscape websites are each linked to different CRM systems. A user-friendly interactive map for routes and activities is the result of the joint input and effort of all Landscapes.
technology partner
Actively helping NGOs and other charitable organizations achieve their online goals. As an online technology partner of parties such as Amnesty, SOS Kinderdorpen, Lilianefonds and Wilde Ganzen, we have gained a lot of experience with this. The various landscape foundations also fit perfectly into this list of clients with a real ‘purpose’.
technologies
aws
The platform runs entirely in the cloud in Amazon Web Services (AWS). By smart caching and optimal image delivery, the website has become exceptionally fast — without compromising on quality.
imgix
Thanks to imgix’s real-time image processing, all images are always optimally displayed for all devices, in terms of compression and size. In addition, imgix automatically provides the correct crops with the help of smart facial recognition algorithms/
wordpress
The basis for the CMS is WordPress. On top of that: customization to make wordpress suitable to run serverless in the AWS cloud. Images are served from the imgix CDN.