The Flevo Landscape (FL) preserves, protects and develops nature reserves, landscapes and cultural heritage in Flevoland. FL’s proposition ‘Nature in the heart’ focuses on connecting people in Flevoland with nature. The website is an important platform for this, but the state of the old website and underlying systems are outdated. We were given the assignment to develop a future-proof new website, with which the ambitions and objectives can be realized.
- Flevo Landschap
- Design & develop new online platform
- Target audience
- (Potential) donors, volunteers, funds, partners, etc.
- Versatile website based on our NGO suite
Inspiration, awareness and activation are the main objectives for the new online platform. FL wanted to use the (attractive) option to functionally copy the website that we made for a fellow organization as much as possible. In addition, they wanted to present the activity content more emphatically, to better highlight the ‘story of Flevo Landscape’ and to achieve a greater reach.
synergy and efficiency: NGO suite
The website for Flevo Landscape is the fourth in a series of ’landscape websites’ that we developed. In 2022 we delivered online platforms for Zuid-Hollands Landschap, Geldersch Landschap & Kasteelen and Utrechts Landschap. The structure and functionalities initially developed for ZHL, and the choice of our NGO suite as a basis, offered the nature organizations synergy and efficiency, while retaining their own identity and sufficient options for customization. For example, the landscape websites are each linked to their own CRM system. A user-friendly interactive map is the result of joint input and effort by the four Landscapes.
Actively helping NGOs and other charitable organizations achieve their online goals: that’s the goal. And as an online technology partner of parties such as Amnesty, SOS Kinderdorpen, Lilianefonds and Wilde Ganzen, we have also gained a lot of experience with this. The various landscape foundations also fit perfectly into this list of clients with a real ‘purpose’.
The platform runs entirely in the cloud in Amazon Web Services (AWS). By smart caching and optimal image delivery, the website has become exceptionally fast — without compromising on quality.
Thanks to imgix’s real-time image processing, all images are always optimally displayed for all devices, in terms of compression and size. In addition, imgix automatically provides the correct crops with the help of smart facial recognition algorithms/
The basis for the CMS is WordPress. On top of that: customization to make wordpress suitable to run serverless in the AWS cloud. Images are served from the imgix CDN.